Guides 路 Messaging
Abandoned cart and checkout emails: the Klaviyo flows every online shop needs
By Will, Fetch Marketing, Doncaster 路 Updated 23 October 2026
The short answer. Every online shop should have a handful of automated flows: abandoned checkout, abandoned cart, browse abandonment, a welcome series, post-purchase and win-back. In Klaviyo they run on triggers from your store, so they work around the clock once built, tested and kept up to date.
Abandoned checkout
For someone who started to pay and stopped. Send a short sequence with a helpful reminder, answers to common worries and, if it suits your margins, a gentle incentive.
Abandoned cart
For people who added to basket but did not begin checkout. Show the products, add social proof and keep the tone helpful.
Browse abandonment
For visitors who looked at products and left. A light reminder of what they viewed, sent only to people who have given consent.
The other flows worth having
These turn first orders into repeat customers.
- Welcome series that tells your story and shows best sellers.
- Post-purchase thanks, how-tos and review requests.
- Win-back for customers who have gone quiet.
- Back in stock alerts.
Set it up properly
Check your store tracking first so triggers fire correctly. Get consent for email and SMS, test every step and watch the results monthly. Poor tracking is the most common reason flows underperform.
Quick answers.
How soon should an abandoned cart email be sent?
Often within an hour or two, followed by a reminder the next day. Test timing for your shop.
Do I need SMS as well?
Not necessarily. SMS needs explicit opt-in. Email flows are the best place to start.
Do flows work for service businesses?
Yes. Booking reminders, review requests and win-back flows work well for services.
Related: Klaviyo flows 路 Messaging
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